An erect, perennial herbaceous plant with hairy stem and leaves. Tall flower spikes above the plant with bright pink fluffy flower heads surrounded by purple bracts from December to March. The slightly serrated leaves closest to the ground are dense and large (80mm long by 20mm wide), decreasing in size and density higher up the plant. The flowers give way to a cluster of greyish-brown wind-dispersed seeds not dissimilar to a dandelion arrangement (only more robust and dense). This plant is native to Central and South America.